Download Now: Families on the New Frontier Report
Boost unconventional school enrollment by adopting scalable, change-friendly teaching solutions.
As novel education models – from microschools to hybrid homeschools - gain popularity among US families, program leaders need resources to better understand and address the needs of the families they serve.
This paper explores what’s driving families to seek these new learning environments by utilizing a theory and methodology called Jobs to Be Done. Through interviews with parents who recently moved their children to microschools, this research uncovered three Jobs to Be Done driving families’ decisions.
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The Families on the New Frontier Report is brought to you by:
When my child’s school is too focused on academic milestones and neglects other forms of learning, help me find a balanced educational experience for my child.
When my child is unhappy, unsafe, or struggling at school, help me find an environment where they can regain their love for learning.
When I disagree with decisions at my child’s school and I’m feeling unheard, help me find an alternative that will honor my perspective and values.
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